Guidance
Private guidance for people navigating a meaningful shift in their life, work, or both.
For when something is changing—and you want to figure out what comes next.
We'll make space to step back, look at the bigger picture, notice what's really going on, and explore what becomes possible from there.
Maybe it's your business. A creative project. A major life decision.
Maybe it’s so tangled together that you can't really separate them anymore.
You don't necessarily need a strategy.
You may not even know what you need.
You just know something is changing—and you want to understand what it is before you go charging off in a direction that doesn't actually belong to you.
This work is deeply personal because your life and your work aren't separate things.
We can talk about your business, your creative work, your relationships with success and money, your next chapter, your capacity, your desires—or the intersection of all of them.
You don't have to arrive with a perfectly defined goal. Sometimes the most useful place to begin is simply with what's been taking up space in your head.
Our conversations might wander into...
Your work
A business that's changing shape. A creative project. A new idea. Figuring out what you actually want to be known for.
Your decisions
The choice you've been circling. The thing you can't seem to decide. Knowing when to move and when to wait.
Your patterns
The ways you keep doing something even though you know it doesn't work anymore.
Your relationship with success
Money, visibility, productivity, ambition, expectations, and what “success” actually means to you now.
Your life
The bigger picture. Your time. Your energy. Your relationships. What you want more of. What you're ready to stop organizing your life around.
The conversation follows what matters.
There isn't a curriculum to get through or a predetermined version of who you're supposed to become.
We start with The Shift.
Our first session is a deeper dive into what's happening right now.
You bring me the thing you're trying to figure out, and we give it some room.
I'll ask questions, notice patterns, challenge assumptions, make connections, and help you get enough distance from the situation to see the bigger picture.
Sometimes you leave with a decision.
Sometimes with a completely different question.
Sometimes with a new idea you can't wait to explore.
And sometimes the biggest shift is simply realizing, “Oh. That's what's actually going on.”
Then, if there's more to explore, we continue together.
When you want someone beside you for the bigger chapter.
Ongoing Guidance is for the situations that can't be untangled in one conversation.
We'll meet regularly over several months, creating a space where you can bring what's happening as it happens—not just the polished version you think you should have figured out by now.
We'll look at the decisions, patterns, ideas, experiments, challenges, and possibilities as they unfold.
The goal isn't to hand you a plan and send you off to execute it.
It's to help you develop a clearer relationship with your own knowing, while having someone alongside you who can see the bigger picture when you're too close to it.
“Since working with Serena consistently, I am feeling better and better in my business. While there are practical things that she helps me troubleshoot with her extensive design and digital knowledge, it's the inside work that is really shifting my overwhelm and insecurity into a real, aligned vision where action flows effortlessly. Serena helps me see my gifts, what I truly offer to my clients, and reflects back exactly the places I need to adjust my mindset. Instead of effort based on anxiety, she's helping me to remember what happens when I feel into work flows and offerings that reflect my heart, capacity, and purpose.”
- Jackie
“Working with Serena has helped me to clarify what is not serving me in my business and personal life, identify old patterns holding me back, as well as a clear vision for the life that I’d like to create. Her feedback and insight has been extremely valuable in moving me into a new way of being. I am more optimistic and hopeful about the future and more grateful for the present. I highly recommend her as a key part of any entrepreneur's support system.”
-Stephen
“Through working with Serena, I figured out how to consistently realign to flow and my own intuition, and how to identify my own pace amidst the swirl of external and internal false urgency. I then practiced all of these in real time, with Serena’s kind, humorous, joyful support!
I found that just putting myself in a Zoom call with Serena immediately aligned me to the clarity, self-compassion, and lightness I’d been yearning for.”
- Isabel