Build a life and business with flow — not force.

Reconnect to your rhythm. Trust your timing.
Create success in a way that actually feels like you.

You didn’t start this journey to live chained to a laptop.
You imagined more sun, more space, more say in how your days feel.

But somewhere between “follow your dreams” and “follow the rules,”
you learned to organize your life around pressure instead of peace.

You push when your body wants pause.
You overthink what used to feel obvious.
You measure your worth in output instead of enjoyment.

And that quiet nudge you keep feeling?

That’s not laziness.
That’s your intuition asking for a better way.

Effort isn’t the problem. Your rhythm is.

You’re not broken.
You’re not behind.
You’re not doing it wrong.

You’ve just been trying to build something personal inside systems that were never designed for you.

You were taught that:
• hustle creates momentum
• clarity comes after action
• success requires sacrifice

So you bent yourself into shapes that weren’t yours.

The real shift happens when you stop organizing your life around pressure and start organizing it around:
• your natural energy
• your internal yes and no
• what actually feels good and sustainable

This isn’t about doing less.
It’s about building from a place that supports you.

Where your work moves with you — not the other way around.

Sunshine isn’t a reward. It’s the point.

For years, I helped women grow their businesses through brand and strategy —
but what I was really doing was helping them untangle from versions of success that didn’t fit.

Meanwhile, I caught myself doing the same thing:
too much screen time
too many systems
not enough life

So I stopped outsourcing my decisions
and started listening to my body again.

I let ease become data.
I let joy be directional.
I let my life lead my business — not the other way around.

Everything I offer now comes from that shift.

Hi! I’m Serena

Intuitive Business Guide, here to remind you it’s okay to laugh, fall, pivot and still hit your goals

I’ve spent over a decade basking in entrepreneurship, personal development, mindset, and energetic frameworks - from neuroplasticity, habit building, astrology, Human Design, the Law of Attraction and more.

My approach to business weaves curiosity with real-world experience, practice and truly walking the walk.  One-size-fits-all business strategies don’t work because no two entrepreneurs are ever alike.

As a Projector, my superpower is seeing the big picture - in your energy, your business and your creative potential.  I’m here holding space for you to step into your most radiant confident self.

What I offer helps you:
• tune into your own rhythm
• make decisions from clarity instead of urgency
• build success without burning yourself down
• stay creative, connected, and in motion

This is guidance for living and working radiantly —
without the burnout.

Client Love…

  • “Since working with Serena consistently, I am feeling better and better in my business. While there are practical things that she helps me troubleshoot with her extensive design and digital knowledge, it's the inside work that is really shifting my overwhelm and insecurity into a real, aligned vision where action flows effortlessly. Serena helps me see my gifts, what I truly offer to my clients, and reflects back exactly the places I need to adjust my mindset. Instead of effort based on anxiety, she's helping me to remember what happens when I feel into work flows and offerings that reflect my heart, capacity, and purpose.”

    — Jackie

  • “Serena brings a rare combination of warmth, authenticity, and technical expertise to her coaching. Her unique ability to integrate practical systems with spiritual perspective has kept me focused, supported, and steadily moving toward my creative and professional goals. I can say with confidence that if you’re a creative person who needs help grounding your ideas into reality, Serena will help you find clarity and direction every step of the way.”

    — Julie

  • “Serena has the gift of leading you to clarity simply by holding you in her container. In one hour long group coaching session, I had 3 major work epiphanies about: how I needed to start the new year in my business, how I want to pace my client load, and the bigger spiritual impact of my work. Serena’s guidance got me out of “urgency” and into “birds eye view” in a way that will support me for months.”

    — Isabel

  • “Working with Serena has helped me to clarify what is not serving me in my business and personal life, identify old patterns holding me back as well as a clear vision for the life that I’d like to create. Her feedback and insight has been extremely valuable in moving me into a new way of being. I am more optimistic and hopeful about the future and more grateful for the present. I highly recommend her as a key part of any entrepreneur's support system.”

    — Stephen