come fully alive

I help people get clear on what matters, and create lives and businesses that reflect it.

Through guided conversations and thoughtful design, I create space for perspective shifts, meaningful decisions, and work that feels unmistakably your own.

Explore Community

Explore Guidance

Explore Design

There are seasons when everything looks fine from the outside, but something feels off.

You've changed, but your business hasn't caught up.

You're holding a lot and can't quite hear yourself think.

You're full of ideas but unsure where to put your energy.

You know you're ready for something different, but the next step feels fuzzy.

I've found that in those moments we need a chance to look at things from a different angle and reconnect with what actually matters.

That's where my work begins.

Sometimes that work is deeply personal. Sometimes it's creative and strategic. More often than not, it's both.

Ways We Can Work Together

When the thing that's asking for your attention is internal…

You're carrying too much, second-guessing yourself, or feeling disconnected from the person you want to be and the life you're trying to create.

When it's external…

Your business has evolved, your messaging no longer fits, or your website doesn't reflect the quality of your work.

Either way, something is asking to be seen differently. That's where I come in.

The Magic Hour

The Magic Hour is a community for those who are ready to stop organizing their lives around pressure.
Together we explore what becomes possible when we trust ourselves more, loosen our grip on the rules, and create from a place of joy, intuition, and genuine connection.

Join TMH
1:1 Guidance

Private guidance for people who want to slow down, untangle the noise, and reconnect with themselves. Through thoughtful conversation and honest reflection, we'll create more clarity, self-trust, and a way forward that actually feels good to live inside.
Begin with a free connection call.

Book Your Call
Brand Design

Brand strategy and website design for small businesses ready to show up with confidence.
We’ll create a brand that reflects your work, connects with the right people, and supports where your business is headed next whether you're launching something new or refining your brand.

Explore Design

Hi! I’m Serena,

I help people bring ideas to life.

I am a photographer, brand strategist, designer, creative director, and intuitive guide. While those roles may seem different on paper, they've all been rooted in the same thing: helping people get clear on who they are, what matters to them, and how they want to show up in the world.

I love good questions, meaningful conversations, beautiful design, and the kind of perspective shifts that make everything click into place.

I also know what it's like to build a business while slowly realizing you don't actually want your whole life to happen behind a screen.

These days, I'm much more interested in creating a life that leaves room for joy, rest, creativity, connection, and the people I love. That's not separate from my work. It's the reason I do it.

Whether we're talking about your life, your business, or your brand, my goal is simple: to help you see things more clearly so you can move forward with greater confidence and create something that genuinely feels like your own.

“Serena has the gift of leading you to clarity simply by holding you in her container. In one hour long group coaching session, I had 3 major work epiphanies about: how I needed to start the new year in my business, how I want to pace my client load, and the bigger spiritual impact of my work. Serena’s guidance got me out of “urgency” and into “birds eye view” in a way that will support me for months.”

— Isabel
“Since working with Serena consistently, I am feeling better and better in my business. While there are practical things that she helps me troubleshoot with her extensive design and digital knowledge, it's the inside work that is really shifting my overwhelm and insecurity into a real, aligned vision where action flows effortlessly. Serena helps me see my gifts, what I truly offer to my clients, and reflects back exactly the places I need to adjust my mindset. Instead of effort based on anxiety, she's helping me to remember what happens when I feel into work flows and offerings that reflect my heart, capacity, and purpose.”

— Jackie
“Serena brings a rare combination of warmth, authenticity, and technical expertise to her coaching. Her unique ability to integrate practical systems with spiritual perspective has kept me focused, supported, and steadily moving toward my creative and professional goals. I can say with confidence that if you’re a creative person who needs help grounding your ideas into reality, Serena will help you find clarity and direction every step of the way.”

— Julie
“Working with Serena has helped me to clarify what is not serving me in my business and personal life, identify old patterns holding me back as well as a clear vision for the life that I’d like to create. Her feedback and insight has been extremely valuable in moving me into a new way of being. I am more optimistic and hopeful about the future and more grateful for the present. I highly recommend her as a key part of any entrepreneur's support system.”

— Stephen

Come fully alive.

Whether you're reconnecting with yourself or refining the way your work is expressed in the world, I'd love to help you create something that feels clear, meaningful, and unmistakably yours.