come fully alive
I help you see what needs to change—and what’s possible when you do.
You bring me the question, decision, idea, transition, or project you’ve been turning over.
I bring a fresh perspective, good questions, and a knack for seeing connections you can't see from inside the situation.
Together, we step back, connect the dots, and get a clearer picture of what’s actually going on. From there, you can see what needs to change—and what becomes possible when it does.
Life. Work. Business. Creative ideas. Big decisions.
Whatever you've got.
You don't need more information. You need perspective.
You've probably already thought about it. A lot.
You've read the articles. Talked to your friends. Made the list. Tried the strategy. Circled back to the same question.
What can be hard to find is enough distance to see the whole picture.
That's where I come in.
I listen for the patterns, connections, contradictions, and possibilities that are easy to miss when you're inside the situation. Then I reflect them back in a way that helps you see what's actually there— and decide what you want to do with it.
No formula. No prescribed answer. Just a perspective that changes what you see.
A few ways we can do that…
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The Magic Hour
A place to think, wonder, laugh, question, and see things differently.
Magic Hour is a place for good conversation, fresh perspective, reflection, and those unexpected moments when something suddenly clicks.
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Private Guidance
Space for the bigger questions.
One-to-one guidance for when something important is shifting, you're ready for a different way forward, or you simply want someone who can see the bigger picture with you.
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Brand Design
For the ideas you’re ready to bring to life.
Brand strategy and design for people building something meaningful—together we'll get clear on the big picture, find the thread, and bring it into form.
Hi! I’m Serena, 
I love the moment when someone sees something they couldn't see before.
Maybe it's a possibility they hadn't considered. A pattern they hadn't noticed. A truth they've been circling. A completely different way of looking at the thing they've been wrestling with.
I've spent my career working with people on all kinds of things—businesses, brands, creative projects, big ideas, big changes—and I've discovered that this is the part I love most.
The conversation. The perspective shift. The ohhhh.
I'm a photographer, designer, creative director, brand strategist, and intuitive guide. The work has changed shape many times, but I've always been drawn to the same thing: helping people see what's possible and bringing good ideas into the world.
These days, I'm cultivating a life that leaves plenty of room for joy, rest, creativity, connection, travel, sunshine, and the people I love. Because otherwise, what's the point?
“Serena has the gift of leading you to clarity simply by holding you in her container. In one hour long group coaching session, I had 3 major work epiphanies... Serena’s guidance got me out of ‘urgency’ and into ‘birds eye view’ in a way that will support me for months.”
— Isabel
“Serena helps me see my gifts, what I truly offer to my clients, and reflects back exactly the places I need to adjust my mindset.”
— Jackie
“Serena brings a rare combination of warmth, authenticity, and technical expertise... Her unique ability to integrate practical systems with spiritual perspective has kept me focused, supported, and steadily moving toward my creative and professional goals.”
— Julie
“Working with Serena has helped me to clarify what is not serving me in my business and personal life, identify old patterns holding me back as well as a clear vision for the life that I’d like to create.”
— Stephen
Come fully alive.
You don't need another person telling you who to be.
Sometimes you just need a little space, a good question, and someone who can see the bigger picture with you.