A Brand That Feels Like You
Thoughtful design, clear messaging, and strategic guidance for small businesses ready to show up with confidence.
Whether you're launching something new or refining what already exists, I'll help you create a brand that reflects your work, connects with the right people, and supports where your business is headed next.
You've outgrown the DIY version.
Maybe your brand no longer reflects the quality of your work.
Maybe you've changed direction and your messaging hasn't caught up.
Maybe you're tired of trying to explain what you do and hoping people understand.
You don't need more tabs, more plugins, or more marketing jargon.
You need a clear, professional online presence that helps people quickly understand who you are, what you do, and why they should work with you.
Good design starts with clarity.
Before we choose colors, fonts, layouts, or images, we get clear on something much more important:
Who are you?
What makes your business different?
What do you actually want people to feel when they land on your website?
The best brands don't just look beautiful.
They create trust.
They communicate clearly.
And they make it easy for the right people to say yes.
My process combines strategy, messaging, and design to create a brand that feel aligned with your business and support your growth for years to come.
Hi! I’m Serena
I've spent over two decades helping small businesses bring their ideas to life online.
What began as a career in photography and visual storytelling evolved into branding, website design, messaging, strategy, and creative direction.
Along the way, I realized that most business owners don't actually need more complexity.
They need clarity.
My favorite projects are the ones where a client says:
"That's exactly what I was trying to say."
Because great design isn't about making things look pretty.
It's about helping people understand the value of what you do.
I bring a mix of strategy, creativity, intuition, and real-world business experience to every project so you can walk away with a brand that feels professional, authentic, and unmistakably yours.
Services
I have over two decades of experience in photography and design.
To chat about your project, simply book a free consult.
Brand Vision Session
Sometimes the fastest way forward is to step back and look at your business with fresh eyes.
Maybe your business has evolved and your brand hasn't caught up.
Maybe your offers aren't landing the way you'd hoped.
Maybe you're feeling pulled toward something new but aren't quite sure what that looks like yet.
This 60-minute strategy session is a chance to pause, zoom out, and explore your business from a different perspective.
Together, we'll look at what's working, what's no longer fitting, and what opportunities may be waiting just outside your current view.
In this session, we may:
• Clarify the direction you're moving and the growth you want to create
• Identify gaps in your brand, messaging, or offers
• Refine your services so they're easier for the right people to understand and say yes to
• Explore ideas, opportunities, and possibilities for your next chapter
• Create a thoughtful plan so you can move forward with greater confidence and clarity
Perfect for business owners who know they're ready for something different but need a little space and perspective to see what comes next.
“My business tripled in the first 4 months after Serena guided me to thrive and to be true to myself and the clients I serve! Branding, website, and a Radiant Guide to realizing what my dreams could look like. Best money I ever spent.”
Thérèse Flores - Bright Horizons
Website Design
Your website is often the first conversation someone has with your business.
Let's make it a good one.
Whether you're launching something new or ready to retire a website that no longer reflects who you are, I'll help you create a site that feels clear, professional, and easy for people to navigate.
Together we'll build a website that communicates your value, reflects your personality, and supports the next chapter of your business.
Website Design Includes:
• A comprehensive questionnaire and Brand Vision Session
• Domain connection and complete Squarespace setup
• A custom-designed website with up to five fully responsive pages
• Strategic page structure and content guidance
• Social media integration
• Basic on-site SEO foundations
• A custom link-in-bio page
• Content optimization for clarity, readability, and engagement
Optional Add-On:
Professional photography to help you show up confidently with imagery that reflects your brand and personality.
The result is a website that feels polished, approachable, and unmistakably yours.
“Serena was incredible to work with and brought her creativity to my new website. She listened to my story, asked the right questions, and was able to highlight my business perfectly! I highly recommend Serena and will certainly refer her to others looking for a fresh website presence. Thank you!”
Cari Kelley - Cari Me Away Travels
Hudson Hot Tubs
Sabina Seibel Astrology
Hairstory
The Village Witch
Cari Me Away Travels
Deja Vu Floral
Bright Horizons Bodywork
Nourish Nurture Nest
Sun Creek Center
Stone Ridge Healing Arts
Tanya Robie
Joy of Breathtaking
Disclaimer: over time clients may choose to make changes, linked sites may no longer reflect the original design.
Brand Design
Your brand should feel like a natural extension of your business.
Not something trendy.
Not something copied from someone else.
Not something you've outgrown six months later.
Whether you're starting from scratch or refreshing an existing brand, we'll create a visual identity that reflects the quality of your work, resonates with the people you most want to serve, and gives you the confidence to show up consistently.
This package includes:
• A comprehensive questionnaire and 60-minute Brand Vision Session where we'll explore your business, your goals, your audience, and the feeling you want your brand to create
• A collaborative design session to develop your custom visual identity, including logo design, typography, color palette, mood board, and supporting brand elements
• A review and refinement session to ensure everything feels aligned and ready to launch
• Final brand assets delivered in Canva for easy access and future flexibility
The goal isn't just a beautiful brand. It's a brand that feels like you.
“Working with Serena was a dream! An absolute dream! The end to end process was full of ease and so fun! It was an extremely collaborative process through and through. She brings an amazing intuitive sense to the work, which was such a delight. I can't wait for my next project so we can keep working together!!”
Jenny Mulak - Cosmic Mother
