“Be Yourself” Isn’t Just a Slogan
Your way of working doesn’t need to look like anyone else’s
Step into alignment with gentle guidance
Let’s talk about that out-of-sync feeling that you can’t quite shake
You dreamed of a business that meant sunny beaches, midday siestas and living with a little more wild abandon.
And then … real life hit.
Instead of digging your toes into the warm sand you started soaking up rules about consistency, visibility and what growth is supposed to look like.
You built your work around a “supposed to” system that worked for someone else. Even when it didn’t feel natural to you.
And then you beat yourself up because you:
overthink decisions that used to feel simple
push your body when it’s asking for a pause
wonder why success feels harder than you expected
spend more time hunched over a laptop than with your family
traded creativity for “professionalism”
worry about profitability like it’s your part-time job
You think you’re doing everything right. And you are. Just not right for YOU.
You’ve been organizing your business around pressure - not alignment.
And that quiet, naggy feeling?
That’s your intuition nudging you towards something different.
Effort isn’t the problem. Your rhythm is.
You’re not undisciplined, inconsistent, or doing something wrong.
You’ve been trying to build something deeply personal using strategies that weren’t for you.
A lot of business advice tells you that:
hustle creates momentum
clarity comes after action
success means giving up pieces of yourself
So you push through.
Your intuition gets quieter. Not because it disappeared, but because you stopped listening.
The real shift happens when you change the core of what you’re structuring your business around.
By tuning back in to:
your own rhythm
your internal “yesses” and “nos”
feel-good vibes as real data
This isn’t about doing less or being less ambitious. It’s about building something from a place where your energy actually supports you.
Where your work moves with you - not the other way around.
Your life. Your rules. Your choices.
For the past several years I’ve helped women uplevel their business - not just through design but by coaching them on building an aligned brand and connecting to their unique vibe.
A big part of that work was helping clients reimagine their business models to create the time, space, and energy to enjoy what they were doing.
Reminding them of why they started their businesses got me thinking about my own.
And then it hit me.
I was spending waaaaay too much time in front of my computer - exactly the opposite of what I dreamed of.
Living someone else’s version of success. Pushing through systems. Following strategies that were miles away from my comfort zone.
So I paused and started paying attention to my energy, making decisions from my body, and owning how I wanted to show up in my life and my business.
And you know what I realized?
Sunshine isn’t just a nice bonus. It’s the whole point.
Hi, I’m SerenaIntuitive Business Guide, here to remind you it’s okay to laugh, fail, pivot and still hit your goals.
I’ve spent well over a decade basking in entrepreneurship, personal development, mindset, and energetic frameworks - from neuroplasticity, habit building, astrology, Human Design, the Law of Attraction and more.
My approach to business weaves curiosity with real-world experience, practice, and truly walking the walk. One-size-fits-all business strategies don’t work because no two entrepreneurs are ever alike.
As a Projector in Human Design, my superpower is seeing the big picture - in your energy, in your business and your creative potential. I’m here holding space for you to step into your most radiant, confident self.
I help you recreate the rules so you enjoy your life while you build the thing.
A strategy that fits like your favorite jeans on a Saturday
Who made someone else your boss?
Forcing yourself into a system someone else designed is like squeezing yourself into jeans that you can’t sit down in. Sure … it might work but it’s not going to feel good.
And I want you to feel great.
I want you to dig into your strength, your power and your rhythm. To reconnect with your intuitive wisdom to explore a new way of working that feels playful, spacious, and 100% you.
Without giving up momentum or meaning.
So I created Guided, my 8-week group coaching container, to help you climb out from under rules never meant for you and build a business flow that supports your peace, creativity and joy.
The perfect jeans aren’t the trendy ones. They’re the ones that you can breathe in.
Your Guided experience includes:
6 live weekly community calls (90 min each) of guided coaching, intuitive teaching and emotional clarity practices - created to help you lean fully into your authentic vibe - in an intimate circle limited to 8 participants
4 private 1:1 guided coaching calls with Serena (60 min each) so you can deep dive into areas that are personal and unique to your journey
A private Telegram group chat to receive guidance, celebrate your gloriousness and get support whenever the need appears
Small peer pods to deepen connections, hold gentle mutual check-ins and spark co-creative magic
BONUS: Opening & closing ceremonies where you’ll honor awakened beginnings, anchor your growth and celebrate your evolution
“Since working with Serena consistently, I am feeling better and better in my business. While there are practical things that she helps me troubleshoot with her extensive design and digital knowledge, it's the inside work that is really shifting my overwhelm and insecurity into a real, aligned vision where action flows effortlessly. Serena helps me see my gifts, what I truly offer to my clients, and reflects back exactly the places I need to adjust my mindset. Instead of effort based on anxiety, she's helping me to remember what happens when I feel into work flows and offerings that reflect my heart, capacity, and purpose.”
- Jackie
“Working with Serena has helped me to clarify what is not serving me in my business and personal life, identify old patterns holding me back as well as a clear vision for the life that I’d like to create. Her feedback and insight has been extremely valuable in moving me into a new way of being. I am more optimistic and hopeful about the future and more grateful for the present. I highly recommend her as a key part of any entrepreneur's support system.”
-Stephen
When you stop second-guessing yourself and your decisions you’ll:
Understand the difference between a “hell yes!” and a should and run your business from that clarity
Lean into your inner knowing and make moves from a place of self-trust and boldness
Shatter you own glass ceiling and decide just how high - or limitless - you want it to be
See possibilities and perspectives you didn’t even know were available to you
Experience the thrill, trust, synchronicity, and flow that a freedom-first lifestyle can give you
Exhale deeply knowing you can make choices that honor both your ambition and your joy
Living your dream life has a lot less to do with what you do on the outside, and more about what flows from within
The Guided experience includes:
An intimate and high-touch circle, welcoming a maximum of 8 energized souls
6 live weekly group calls: 3 calls for guided coaching, intuitive teaching and emotional clarity practices (90 min each), and 3 for Q&A and integration (60 min each)
4 private 1:1 guided coaching calls with Serena (60 min each) so you can deep dive into areas that are personal and unique to your journey
A private Telegram group chat for guidance, support and celebration
Small peer pods (2 - 4 people) for connection, mutual check-ins, and co-creative support
BONUS opening & closing ceremonies where we’ll honor awakened beginnings, anchor your growth and celebrate your evolution
Because I’m pumped to make this intimate circle available for those ready to step in now, I’m offering a special Beta price of $2,222 - yes it’s a magic number, and yes, I love that for us.
This is your chance to move from doing it all sideways to building a business and life that feels like you.
Jump in now before the program officially launches at full price.
2-4 month payment plans are available at no additional cost. Just ask :)
You can live success your own way.
Let’s make this real
Click to join and you’ll land on a secure payment page. You can choose to invest in full or spread things out with a flexible payment plan - whatever feels easiest for you.
Once your payment’s processed, you’ll get all the instructions on how to access the container, join the group and get started on everything inside your Guided experience.
Lean into knowing and trust that the universe always has your back
“Serena brings a rare combination of warmth, authenticity, and technical expertise to her coaching. Her unique ability to integrate practical systems with spiritual perspective has kept me focused, supported, and steadily moving toward my creative and professional goals. I can say with confidence that if you’re a creative person who needs help grounding your ideas into reality, Serena will help you find clarity and direction every step of the way.”
- Julie
“Serena has the gift of leading you to clarity simply by holding you in her container. In one hour long group coaching session, I had 3 major work epiphanies about: how I needed to start the new year in my business, how I want to pace my client load, and the bigger spiritual impact of my work. Serena’s guidance got me out of “urgency” and into “birds eye view” in a way that will support me for months.”
-Isabel
Need a payment plan? Have questions? I’m here for you.
Schedule:
Group calls: Mondays @ 3pm ET
(these calls will be recorded)
2/23: opening ceremony (90 min)
3/2: group coaching (90 min)
3/9: Q&A + integration (60 min)
3/16: group coaching (90 min)
3/23: Q&A + integration (60 min)
3/30: group coaching (90 min)
4/6: Q&A + integration (60 min)
4/13: closing ceremony (90min)
Private Guidance calls (60 min):
Each participant will receive 4 one-on-one guidance calls with Serena. The suggested pace is one call every other week. You will receive a link to schedule in your confirmation email. All calls must be completed before 4/17.