Authentic Connection in the Rise of AI
You know the problem with creating all of your content with AI? You look and sound exactly the same as everyone else (yawn!)
The way things are going, people are craving authenticity, connection, humanity. The online space is a tidal wave of cookie cutter, same-same content. Barf. Honestly, I can tell content is made with AI from a mile away and I immediately skip over it. I don’t have space in my head for more disingenuous, blah blah blah.
Now don’t get me wrong, I love good tech and understand the value of AI. It’s a very useful tool, I use it in my business, help my clients understand how it can streamline processes, and know it can save us lots of time. However, when you use AI as your copywriter, your brand designer, your content creator, your web developer, and your photographer, you don’t connect with your ideal clients. Ai does not replace the genuine connection and understanding that your clients are looking for, it just generates more noise. When you don’t sound or look like you, it’s only a matter of time before the veil lifts and your audience calls your bluff. Then you will have lost their trust forever.
Business is all about building know, like, and trust. Your audience wants to connect with you, they want to buy from you, and you are doing nothing to stand out from the noise if you don’t come across as your authentic self. Services are available everywhere without a name, a face, or a personality. Let’s practice radical authenticity and help your audience get to know the real you, so they can feel seen and understand the value of working with you.
Ready to figure out what’s working at what isn’t? I’m offering brand audits to take a birds eye view of your content & messaging, so you can fine tune what’s needed and start building trust with your audience.
PS: I’m on a mission to elevate entrepreneurs so we can:
✅ own our time
✅ live our own version of success
✅ create a radical workforce with values that challenge the toxic norms
Want in? Let’s chat.
It’s your time to shine 💫
xo, Serena
