Hey there!

I’m so glad you’re here.

At 18 years old, I absolutely knew the traditional workforce was not for me. Since then, I have been pursuing my creative entrepreneurial passions. I obtained a degree in Visual Arts, which led me to hone my craft at magazines, publishing houses, photography studios, production companies, and creative agencies. In 2008, I started freelancing to make ends meet as a single mom. I utilized the skills I had learned to turn my side hustle into my own business over time, and have since been helping businesses, entrepreneurs, and artists reach their next level. 

While hustling and growing my business I discovered personal development, spiritual and energy work, mindset practices, and the law of attraction. I studied how to overcome limiting beliefs, and started creating a life on my own terms; time and location freedom became my greatest priorities. Hustle and stress fell behind, and I experienced more joy, flexibility, and freedom than ever before. In 2021 I began integrating what I’d learned with my work, and reimagined my business to guide entrepreneurial women in creating their dream life while growing their business. I’ve never felt so grateful and connected to my work.

I an a Projector in Human Design, and I use my superpowers to help you step into your most radiant self with confidence. My gift is to see the birds-eye-view, help you implement strategies to create a balanced and harmonious life, and experience more ease, joy, and freedom as you grow your business.

I enjoy travel, outdoor adventures, and dancing my face off. When I’m not helping other entrepreneurs chase down their dreams, I’m creating tasty craft cocktails, floating on a paddle board with my ukulele, or taking selfies on the beach (sometimes all at once.) I am am from the magical island of Puerto Rico, and currently reside in the glorious Hudson Valley in New York. I feel incredibly blessed to call both of these beautiful places home as I enjoy life alongside my sweet daughter, my amazing partner, and the world’s best pup.

Can’t wait to connect with you!

xo, Serena